Privacy Policy

Your privacy is critically important to us. At Metasophi, we have a few fundamental principles:

  1. We will never sell your data to other organisations or entities, unless Metasophi as a going concern is sold, in which case users will be given at least 30 days notice via email prior to any transfer taking effect.
  2. We store personal information for only as long as we have a reason to keep it.
  3. We aim for full transparency on how we gather, use, and share your personal information.

Below is our Privacy Policy, which incorporates and clarifies these principles.

1 Who We Are and What This Policy Covers

This Privacy Policy applies to information that we collect about you when you use our website, or any data you share with us, such as by manually tracking data about yourself or connecting this Service to other services that collect and/or process your personal data.

Throughout this Privacy Policy we will refer to our website and associated activity collectively as “Service” or “Services.” In legal terms, the data controller is Allamew Analytics Ltd.

Please note that this Privacy Policy does not apply to any third-party products or services not operated by Metasophi that may be connected to our Services or are mentioned anywhere on this site, such as browser extensions and plugins.

Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.

2 Information We Collect

We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better. We collect this information from three sources: if and when you provide information to us, automatically through operating our Services, and from outside sources. Let’s go over the information that we collect.

2.1 Information You Provide to Us

We collect information that you provide to us directly. Here are some examples:

  1. Basic account information such as an email address and password, along with a username or name. You may provide us with more information — like your approximate address and other information you want to share — but we don’t require that information to create a account.
  2. Public profile information: By default, no information about you is made available either to the public or other users. However, if you eventually choose to have a public profile, we collect the information that you provide for your public profile. This could include information such as a photo or an “About Me” description. Your public profile information would be just that — public — so please keep that in mind when deciding what information you would like to include.
  3. Personal data: any data that you self-track via our website.
  4. Payment and contact information: If you buy something from us or earn revenue through this Service, we will collect information to process those payments and contact you such as your name, credit card information, and contact information. We also keep a record of the purchases you have made. You may also provide us with financial details to set up a payments integration, like the email address for your Stripe or PayPal account or your bank account information.
  5. Content information: If you choose to publish a course on this Service, you might provide us with information about you in draft and published content (an item in the course content or comment that includes biographic information about you, or any media or files you upload).
  6. Communications with us: You may also provide us with information when you respond to surveys, communicate with us about a support question, post a question in any forums we launch or manage, or sign up for a newsletter. When you communicate with us via form, email, phone, comment, or otherwise, we store a copy of our communications (possibly including any call recordings as permitted by applicable law).
  7. Job applicant information: If you apply for a job or other position with us, you may provide us with information like your name, contact information, resume or CV, and work authorization verification as part of the application process.

2.2 Information We Collect Automatically

We also collect some information automatically:

  1. Log information: Like most online service providers, we collect information that web browsers, mobile devices, and servers typically make available, including the browser type, IP address, unique device identifiers, language preference, referring site, the date and time of access, operating system, and mobile network information. We collect log information when you use our Services — for example, when you create, enrol or make progress on a course.
  2. Usage information: We collect information about your usage of our Services. For example, we sometimes collect information about the actions that site administrators and users perform on our site — in other words, who did what and when (e.g., [ username] deleted “[title of post]” at [time/date]). We also collect information about what happens when you use our Services (e.g., page views along with information about your device (e.g., screen size, name of cellular network, and mobile device manufacturer). We use this information to, for example, provide our Services to you, get insights on how people use our Services so we can make our Services better, and understand and make predictions about user retention.
  3. Location information: We may determine the approximate location of your device from your IP address. We collect and may use this information to, for example, infer your timezone and calculate how many people visit our Services from certain geographic regions.
  4. Information from cookies and other technologies: A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. Metasophi uses cookies and other technologies like pixel tags to help us identify users, usage, and access preferences for our Services, as well as track and understand email campaign effectiveness.

2.3 Information We Collect from Other Sources

We may also get information about you from other sources. For example:

  1. Third Party Data Providers: We may get data about you from third parties such as Google, Fitbit, Garmin and other providers of health and fitness data, if you initiate the sharing of such data.
  2. Financial Account Info: If you enter into a financial transaction with us, we will receive information relating to your Stripe account.

The information we receive depends on which services you use or authorise and what options are available.

3 How and Why We Use Information

3.1 Purposes for Using Information

We use information about you for the purposes listed below:

  1. To provide our Services. For example, to set up and maintain your account, analyse your data provide you with statistical analysis, provide customer service, process payments and orders, and verify user information.
  2. To ensure quality, maintain safety, and improve our Services. For example, by providing automatic upgrades and new versions of our Services. Or, for example, by monitoring and analyzing how users interact with our Services so we can create new features that we think our users will benefit from.
  3. To market our Services and measure, gauge, and improve the effectiveness of our marketing. For example, by targeting our marketing messages to groups of our users (like those who have shared certain types of data, done a particular course, or have been users for a certain length of time), advertising our Services, analyzing the results of our marketing campaigns (like how many people purchased a course or subscription after receiving a marketing message), and understanding and forecasting user retention.
  4. To protect our Services, our users, and the public. For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; complying with our legal obligations; and protecting the rights and property of Metasophi and others, which may result in us, for example, declining a transaction or terminating Services.
  5. To fix problems with our Services. For example, by monitoring, debugging, repairing, and preventing issues.
  6. To customize the user experience. For example, to personalize your experience by serving you relevant notifications and advertisements for our Services and by recommending content.
  7. To communicate with you. For example, by sending you statistical results and course content; emailing you to ask for your feedback; sharing tips for getting the most out of our products; keeping you up to date on Metasophi; texting you to verify your payment; or calling you to share offers and promotions that we think will be of interest to you (if you have opted-in for such). If you don’t want to hear from us, you can opt out of marketing communications at any time. (If you opt out, we will still send you important updates relating to your account.)
  8. To recruit and hire new employees. For example, by evaluating job applicants and communicating with them.

3.2 Legal Bases for Collecting and Using Information

A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws, which is that our use of your information is based on the grounds that:

  1. The use is necessary in order to fulfil our commitments to you under the applicable terms of service or other agreements with you or is necessary to administer your account — for example, in order to enable access to our website on your device or charge you for a paid plan; or
  2. The use is necessary for compliance with a legal obligation; or
  3. The use is necessary in order to protect your vital interests or those of another person; or
  4. We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising; and to understand our user retention and attrition; to monitor and prevent any problems with our Services; and to personalise your experience; or
  5. You have given us your consent — for example before we place certain cookies on your device and access and analyse them later on.

4 Sharing Information

4.1 How We Share Information

We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below, as well as in the section called Ads and Analytics Services Provided by Others:

  1. Third-party vendors: We may share information about you with third-party vendors who need the information in order to provide their services to us, or to provide their services to you. This includes the following vendors that help us provide our Services to you:
    1. Vital, to obtain your data from different wearable and other providers,
    2. Stripe, to process your credit and debit card information, and
    3. Fastmail, an email delivery services that help us stay in touch with you
    4. DigitalOcean, a cloud hosting provider which hosts our servers
  2. Legal and regulatory requirements: We may disclose information about you in response to a subpoena or court order.
  3. Business transfers: In connection with any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Allamew Analytics Ltd. goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy.
  4. With your consent: We may share and disclose information with your consent or at your direction.
  5. Published support requests: If you send us a request for assistance (for example, via a support email or one of our other feedback mechanisms), we reserve the right to publish that request in anonymised form in order to clarify or respond to your request, or to help us support other users.

We have a policy that we do not sell our users’ data. We aren’t a data broker, we don’t sell your personal information to data brokers, and we don’t sell your information to other companies that want to spam you with marketing emails.

4.2 Information Shared Publicly

Information that you choose to make public disclosed publicly. By default, no information about you is made public, but you may eventually choose to opt-in to having a public profile, such as by publishing a course. That will potentially include information like your public profile, posts, other content that you make public on our or any other website or forum that we manage. This may include the photo that you upload to your public profile, if you choose to do so. Please keep all of this in mind when deciding what you would like to share publicly.

5 How Long We Keep Information

We generally discard information about you when it’s no longer needed for the purposes for which we collect and use it — described in the section above on How and Why We Use Information — and we’re not legally required to keep it.

For example, we keep web server logs that record information about a visitor to one of Metasophi’s websites, like the visitor’s IP address, browser type, and operating system, for approximately 30 days. We retain the logs for this period of time in order to, among other things, analyze traffic to Metasophi’s websites and investigate issues if something goes wrong on one of our websites.

6 Security

While no online service is 100 percent secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so. We monitor our Services for potential vulnerabilities and attacks.

7 Choices

You have several choices available when it comes to information about you:

  1. Limit the information that you provide: If you have an account with us, you can choose not to provide the optional account information, profile information, and transaction and billing information. Please keep in mind that if you do not provide this information, certain features of our Services may not be accessible.
  2. Opt out of marketing communications: You may opt out of receiving promotional communications from us. Just follow the instructions in those communications or let us know. If you opt out of promotional communications, we may still send you other communications, like those about your account and legal notices.
  3. Set your browser to reject cookies: At this time, Metasophi does not respond to “do not track” signals across all of our Services. However, you can usually choose to set your browser to remove or reject browser cookies before using Metasophi’s websites, with the drawback that certain features of Metasophi’s websites may not function properly without the aid of cookies. Only essentail cookies are used by Metasophi. We do not use Google Analytics.
  4. Close your account: While we’d be very sad to see you go, you can close your account if you no longer want to use our Services. This deletes all data associated with you. After deleting your account, your data will persist in backups for one week.

8 Your Rights

If you are located in certain parts of the world, including California and countries that fall under the scope of the European General Data Protection Regulation (aka the “GDPR”), you may have certain rights regarding your personal information, like the right to request access to or deletion of your data.

8.1 European General Data Protection Regulation (GDPR)

If you are located in a country that falls under the scope of the GDPR, data protection laws give you certain rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:

  1. Request access to your personal data;
  2. Request correction or deletion of your personal data;
  3. Object to our use and processing of your personal data;
  4. Request that we limit our use and processing of your personal data; and
  5. Request portability of your personal data.

Metasophi extends these rights to all users of this service regardless of their location. You also have the right to make a complaint to a government supervisory authority.


HIPAA (Health Insurance Portability and Accountability Act) is a US federal law designed to protect sensitive patient health information from being disclosed. We are neither a covered entity under HIPAA, nor a business associate of a covered entity.

Why are we not a covered entity under HIPAA? We do not provide healthcare, only statistics. How you interpret and use those statistics is your responsibility, as ultimately only you can guarantee data quality and understand the meaning of the variables you track yourself.

Furthermore, a health care provider is a covered entity under HIPAA if it transmits any health information in electronic form in connection with a transaction for which a standard has been adopted (e.g., billing insurance electronically). See 45 CFR 160.103 for further information (definitions of health care provider, health care, and covered entity). A transaction is an electronic exchange of information between two parties to carry out financial or administrative activities related to health care. For example, a health care provider will send a claim to a health plan to request payment for medical services. Under HIPAA, HHS adopted certain standard transactions for the electronic exchange of health care data. These transactions occur in the following areas: Payment and remittance advice, claim status, eligibility, coordination of benefits, claims and encounter information, enrollment and disenrollment, referrals and authorizations, premium payment.

As Metasophi does not engage in any such transactions, we are not a covered entity under HIPAA. We also do not facilitate the processing of health information from nonstandard format or content into standard format or content, or from standard format or content into nonstandard format or content, for another legal entity.

However, over time we aim to comply with the provisions of HIPAA that extend beyond GDPR.

8.3 Contacting Us About These Rights

You can usually access, correct, or delete your personal data using your account settings and tools that we offer via the Dashboard, but if you aren’t able to or you’d like to know about one of the other rights, please contact us at When you contact us about one of your rights under this section, we will need to verify that you are the right person before we disclose or delete anything. For example, if you are a user, we will need you to contact us from the email address associated with your account. You can also designate an authorized agent to make a request on your behalf by giving us written authorization. We may still require you to verify your identity with us.

9 Privacy Policy Changes

Although most changes are likely to be minor, Metasophi may change its Privacy Policy from time to time. Metasophi encourages visitors to frequently check this page for any changes to its Privacy Policy. If we make changes, we will notify you by revising the change log below, and, in some cases, we may provide additional notice (like adding a statement to our homepage, or sending you a notification through email or your dashboard). Your further use of the Services after a change to our Privacy Policy will be subject to the updated policy.

10 Translation

Our Privacy Policy was originally written in English (US). We may translate it into other languages. In the event of a conflict between a translated version of our Privacy Policy and the English version, the English version will take precedence.

11 Creative Commons Sharealike License

Building on the example set by Automattic Inc. (, we have decided to make this Privacy Policy available under a Creative Commons Sharealike license. You can grab a copy of this Privacy Policy and other legal documents on GitHub. You’re more than welcome to copy it, adapt it, and repurpose it for your own use. Just make sure to revise the language so that your policy reflects your actual practices.

12 How to Reach Us

If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please contact us through our web form or via email.

13 Change Log

No changes to date